Designing products.
Building teams.
I’m Raphael, a product design lead based in Vienna. I work across product strategy, UX and interface design, with 12+ years of experience in banking, fintech, AI and Web3.
LinkedIn (opens in a new tab)
Hands-on design.
A wider perspective.
I’ve taken products from their first concept to launch, built a UX chapter at ING, and coordinated designers across mobile and web at Raiffeisen. My work brings together product direction, interface design and the people needed to make it happen.
I work closely with founders, product teams and engineers, and represent UX in leadership discussions. I care about clear decisions and about carrying the design through to implementation.
Experience
-
Gubbi Digital Assets
2024–Present
Product Design Lead, UX / UI
Leading design for B2B digital asset platforms, working closely with the CEO from strategy through delivery across Central Europe and Southeast Asia.
-
Independent
2021–2024
Product Design & UX Consultant
Product strategy, onboarding and customer experience for startups including Mava AI, Sweatcoin, Clearfund and Anyline.
View Mava AI case study -
brokkr.finance
2021–2023
Product Design Lead, UX / UI
Took an automated Web3 portfolio platform from concept to launch, working with product and engineering. Brokkr raised more than $5M to fund the launch.
View case study -
Raiffeisenbank AT
2020–2021
Head of UX, Digital Banking
Led product UX for the digital banking relaunch, coordinated four designers and represented UX in leadership steering committees.
View case study -
ING Direktbank
2019–2020
UX & UI Lead, Digital Banking
Led UX and UI for retail banking products, increasing onboarding completion by 70%. Established the UX chapter and grew the team to two designers.
View case study -
IBM iX
2017–2019
Art Director, UX / UI
Led UX/UI delivery for clients including BMW, Wienerberger and Heineken. Work included a Wienerberger platform rolled out across 30+ international websites.
View Wienerberger case study -
GGK MullenLowe
2015–2017
Designer, Digital & Brand
Created digital campaigns and UX concepts for Austrian brands and new-business pitches.
-
mySugr
2013–2014
Designer, Generalist / UX
Joined as the first design hire while studying, shaping the early product and brand with the founders.
Education
Master’s in UX Management
2019–2022
Technikum Vienna
Thesis: Usability Evaluation of Crypto DeFi Platforms.
Diploma in Media & Game Design
2011–2016
HTL Spengergasse
IBM Enterprise Design Thinking certified.
Outside work
I’m a father and husband, and I like to spend my weekends outdoors. I’m also interested in modern architecture and city planning: how the places we build shape everyday life.