Wienerberger
One brand experience. Many local markets.
Bringing local websites together.
Wienerberger’s country sites needed a shared design direction that could work across different audiences, cultures and local brands. The aim was a refreshed digital experience with room for the needs of each market.
As an Art Director at IBM iX, I took a lead role in the pitch phase and worked closely with Wienerberger stakeholders during implementation, carrying the design direction from the proposal into delivery.
Working from existing research.
The available user evidence was limited to material such as a 2017 survey and European country reports. This was the starting point for a design that needed to accommodate different user groups and local priorities.
From the pitch to the country experience.
The homepage concept put architecture at the centre: a large project image alongside smaller stories, with navigation into products, inspiration and services. The later Austrian site shows how this structure accommodated local projects, product news and events.
Helping people find relevant inspiration.
The references page connects building materials with completed architecture. Project photography shows the materials in use, while clear categories give visitors different ways to explore.
People can browse by application—walls, roofs or façades—or by building type, from family homes to commercial projects. These routes sit within the same visual structure as the homepage, carrying the experience beyond the first screen.
The wider international rollout.
30+international websites
in the wider programme
IBM iX’s case study describes the shared platform behind the wider rollout: Adobe Experience Manager for content and assets, SAP CX for commerce, and a reusable approach to launching further online shops.
Wienerberger and IBM iX reported more than 30 international websites, including an e-commerce solution. The country-site design formed part of this broader content and commerce programme.
Read the IBM iX case study (opens in a new tab)